Blythe Paperless (Blythe) respects the privacy of its members and other visitors to its website. Blythe strongly believes that if electronic commerce and online activities are to flourish, consumers must be assured that information provided online is used responsibly and appropriately. To protect online privacy, Blythe has implemented the following policy.
What Information Does Blythe Collect?
Most data Blythe collects are used only to help us better serve our members. It is our general policy to collect and store only personal information that our members and visitors knowingly provide. If our privacy policies change, we will notify all users by e-mail or a special announcement placed on the website.
From General Users. Blythe does not collect any personal information from users browsing its website. Only aggregate data — such as the number of hits per page — are collected. Aggregate data are only used for internal and marketing purposes and do not provide any personally identifying information.
From Blythe’s Members, Conference Registrants, and Other Customers. To gain access to members-only resources and personalization features on the website, members and other users are asked to register and provide some limited information. This information is submitted voluntarily. Blythe asks users to provide their name, address, business phone, and e-mail. Similar information may be submitted to Blythe through membership applications, conference or seminar registration, publication orders, subscriptions, and the like. Additionally, for some e-mails sent in HTML format by Blythe Paperless to its members through its message boards and electronic newsletters, we will collect specific information regarding what the recipient does with that email. For those emails, Blythe will monitor whether a recipient subsequently clicks through to links provided in the message. Other information collected through this tracking feature includes: e-mail address of a user, the date and time of the user’s “click,” a message number, name of the list from which the message was sent, tracking URL number and destination page. Blythe only uses this information to enhance its products and services and distribution of those products and services to its members. This information is not sold or distributed in any other manner.
How Does Blythe Use Data Collected?
Blythe uses information voluntarily submitted by members and other customers in the following ways:
Blythe Member Services and Products. Generally, Blythe uses data collected to improve its own web content; to respond to visitors’ interests, needs and preferences; and to develop new products and services.
Disclosures to Third Parties. On occasion, Blythe may provide limited data to third parties that offer products and services. These limited data include names, job titles, companies and business addresses, but do not include business phone numbers, business fax numbers or e-mail addresses. Users may request that Blythe refrain from disclosing the data it collects to third parties on the membership application form, conference registration form or any other form on which they are providing information; an opt-out box will appear on each form on which a user provides information. Alternatively, users may contact Blythe to express their preferences if they determine later that they do not wish to have the information shared.
Credit Card Account Information. Blythe does not disclose credit card account information provided by its members and customers. When members and customers choose to pay using their credit cards, Blythe submits the information needed to obtain payment to the appropriate clearinghouse.
What Privacy Issues Arise With Links To Other Sites?
This website contains links to other websites. Blythe has no control over and is not responsible for the privacy policies or content of such sites.